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Ad tech firm Index Exchange is acquiring Berlin-based Rivr Technologies GmbH. The seven-year-old machine learning company is focused on better curating the traffic supply-side platforms that Index provides to its buyers.

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Catherine is Adweek's platforms reporter.

Problems Persist With Google’s Privacy Sandbox Proposals as Trials Open

By Catherine Perloff, Lucinda Southern

Why Google Divesting Its Ad-Tech Stack Won’t Dent Its Dominance

Microsoft Updates Privacy Framework as the Industry Braces for Cookie Demise

YouTube Is Phasing Out Brand Awareness Targeting Tool

What Is Incrementality and Why Is It Critical for Proving ROI? 

The Keys to Building Your Customer Identity Framework

Do You Know How to Reach, Engage and Delight Connected Consumers?

Connected TV Enables Effective Audience-First Advertising

In Economic Uncertainty, Don’t Slash Ad Spend, Slash Ad Waste

By Michael Parkes, President, VideoAmp

Quiz: Test Your Knowledge of Classic TV Advertising

How Crunchyroll, Hasbro and Mastercard Tap Fandoms

By Melissa Schumer, President of Digital Entertainment and Gaming, RCPMK

Confessions of a Confused Consumer

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