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Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment!
Jess Zafarris is the director of audience engagement at Adweek.
Marketing Morsels: Mountain Dew Takes Over a Mountain, Jimmy John’s in the Metaverse and More
Marketing Morsels: Cereal for Orange Juice, Danny Trejo’s Tostitos Party and More
By Jess Zafarris, Paul Hiebert
Marketing Morsels: Dunkable Dinners, Recycling Hawkers, Dremel DIY and More
By Jess Zafarris, Paul Hiebert
How Mondelēz International Built TikTok’s Biggest Snack Brands
By Paul Hiebert, Jess Zafarris
Understanding How Social Values Can Help Brands Build Trust and Make Connections
Why Marketers Need Collaborative Work Management
The Power of Advertising on the Second Screen
Mastering the Art and Science of Subscriber Care
The Art of Shopper Recognition
Creative Commerce Is at the Center of Industry Change
By Beth Ann Kaminkow, Global CEO, VMLY&R Commerce and CEO NY, VMLY&R
The Power of the U.S. Hispanic Consumer
Ad Innovation That Connects CPG Brands to Customers
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