Emmaus ‘beer authority’ Shangy’s announces opening date of second Lehigh Valley location, featuring a drive-thru, slushie parlor and growler/crowler bar – The Morning Call

2022-07-02 01:18:08 By : Ms. Sally Chen

Shangy’s fans, the wait is almost over.

The Emmaus specialty beer wholesaler and retailer, with around 4,200 varieties, will open its second location on Wednesday at 6480 Alburtis Road in Lower Macungie Township, the business announced on its social media pages.

The new location, at the intersection of Alburtis Road and Route 100 (next to McDonald’s), is about 5 miles west of the business’ Emmaus location at 40 E. Main St. in Emmaus.

Shangy's, the Emmaus specialty beer wholesaler and retailer with around 4,200 varieties, on Wednesday will open its second Lehigh Valley location at 6480 Alburtis Road in Lower Macungie Township. (Shangy's/Contributed photo)

Owner Nima Hadian purchased the Lower Macungie property, which previously housed an O2 OxyFit gym, last year and has been working with Upper Macungie Township’s Jerdon Construction to outfit the space with various improvements over the past several months.

“We completely gutted it,” Hadian said of the renovations.

Hadian’s parents, Javad and Mansooreh Hadian, established Shangy’s in 1980 at 601 State Ave. in Emmaus. The business steadily increased its beer inventory over the years until it was eventually forced to find larger quarters, moving to a new $2 million, 35,000-square-foot retail shop and warehouse about a half mile south on Main Street in 1999.

“Cases beautifully displayed into perfectly stacked pyramids, an unparalleled level of customer service, and a selection that introduced hundreds of beer brands to the states – these are just a few things that make Shangy’s special,” the opening announcement reads. “... Our Emmaus store will always be our OG spot, and thanks to you, our amazing customers, we’ve decided to expand even further.”

The self-described “beer authority” features an expansive selection of beers, including IPAs, lagers and stouts, which will continue to be offered at the new outpost. Selections are available in single bottles, packs and cases.

There will be around 15,000 square feet of retail space — nearly identical to that of the Emmaus store — housing popular domestics such as Budweiser, Coors Light and Yuengling; imports like Dos Equis, Guinness and Heineken; and selections from Lehigh Valley area breweries such as Fegley’s Brew Works, Separatist Beer Project and Saucony Creek Brewing Co.

Emmaus specialty beer wholesaler and retailer Shangy’s, carrying around 4,200 varieties of beer, in 2019 introduced a growler/crowler bar featuring more than 30 rotating beers on draft. The business plans to feature a similar growler/crowler bar at its upcoming second location, set to open Wednesday at 6480 Alburtis Road in Lower Macungie Township. (Ryan Kneller/The Morning Call)

More than 100 beer case displays will fill the store’s floors, with signs detailing their descriptions and ratings, while dozens of cooler doors will line the walls, with chilled options separated by categories: hoppy, gluten-free, seasonal and more.

As is the case in Emmaus, the Lower Macungie location also will have a large “mix-a-six” area, where customers can create their own six-packs; along with a growler/crowler bar, featuring a rotating selection of more than 20 domestic and international draft beers to-go, including local craft varieties from Allentown’s Sherman Street Beer Co., Bethlehem’s Bonn Place Brewing Co., Emmaus’ Funk Brewing Co. and more.

After nailing down your favorite draft brew, a state-of-the-art, stainless steel filling system will top off your container of choice via a few simple buttons. The result will be a “pressurized vessel of beer that can be opened months later,” Hadian said.

“We’ll be filling 8-ounce cans; 12-ounce cans; 16-ounce cans; crowlers, which are 32-ounce cans; growlers in 64- and 128-ounce sizes; and 5-liter party kegs,” Hadian said. “We have a really intricate system from Austria called the Gruber Growler Filler, which pressurizes all of our draft beers for up to 90 days after a consumer buys it. We ordered the same machine for Macungie.”

Shangy’s, Emmaus’ longstanding specialty beer wholesaler and retailer with around 4,200 varieties of beer, in May 2020 debuted an alcoholic slushie bar, featuring more than 20 flavors of spiked slushies. The business plans to offer a similar bar at its upcoming second location, set to open Wednesday at 6480 Alburtis Road in Lower Macungie Township. (Shangy's/Contributed photo)

Another aspect that will be replicated in Lower Macungie is an alcoholic slushee parlor, featuring around 30 flavors of spiked slushees.

Shangy’s introduced the frozen drink bar in May 2020. The concept “instantly took off,” with a line of customers out the Emmaus store’s front door on opening day, Hadian said.

A rotating selection of malt-based cocktails, available in 10-, 16- and 24-ounce cups, include options like Long Island iced tea and strawberry daiquiri from MXD Cocktail Co.; “smash cherry + lime” and “smash blue raspberry + blackberry” from Smirnoff Ice; and “Calypso Colado” and “Jamaican Me Happy” from Seagram’s Escapes.

“In the coming weeks, we’ll be sharing some of the incredible features this location offers, including an expanded draft growler bar and slushie parlor, and our new two-lane drive-thru for all your beer and shopping wants and needs!” the announcement continues.

For more information on Shangy’s, which also sells snacks, drinkware, clothing and gift packs, follow Shangy’s social media pages, facebook.com/shangysthebeerauthority and instagram.com/shangys_the_beer_authority.